My ambition is to create exceptional design work that helps bring successful and impactful outcomes for my clients.

I have over 25 years of experience designing and managing brand identity for clients in a wide range of markets. My skills include graphic design, identity design, creative strategy and art direction. I am a specialist in rebranding, visual messaging, publication design and developing brand guidelines. Highlights include:

• Design and rebranding corporate collateral for Zurich Cover-More (rebranding from Cover-More Group), one of the world’s leading travel insurance and assistance providers.

• Logo design, visual identity and core marketing collateral for Travelex Insurance Services, one of the top three travel insurers in the USA.

• Oversight and direction of Cover-More Group’s brand identity globally, and the expansion of the business into markets across 22 countries, over a 13-year period.

• Consulting Lead Strategic Designer on the Allianz Global Assistance Asia Pacific rebrand project in 2010-2012. Countries included China, Australia, India, Thailand and Singapore. The role involved reporting to Asia Pacific Regional Office and headquarters in Paris.

• Award-winning logo design for Shine Lawyers, included in the notable category of the 2013 Rebrand 100 Global Awards.

Clients include Zurich Cover-More, TELUS Health, Merlo Coffee, The Hordern Pavilion, RTI Mining, Becker Mining, SpinTel, International Assistance Group, Simonds Group, Harmony Early Learning, Sedgwick Australia and Boating Industry Association.

I value establishing long-term relationships with my clients, from the initial start-up phase through to delivery of the brand to the customer and it’s ongoing growth and development.